In 2012, Buddy Media spent $35 million to make $18 million”

Yikes, Buddy Media is bleeding money:

The most worrying thing for Salesforce CEO Marc Bennioff and Buddy Media CEO Michael Lazerow is that this snapshot shows that Buddy Media does not appear to be scaling toward profitability. Rather, it’s going backwards — losing more money on its revenues as it grows. (And growing it is: the company added $8 million in revenue from clients such as Ford, Hewlett Packard, Southwest Airlines and Unilever.)

via Look Inside Buddy Media’s Money Pit – Business Insider.