What worked and what didn’t in Youtube’s big content push over the last year

What didn’t work? A celebrity name attached wasn’t enough. Nor was simply creating content–however good it might be–and posting it to a channel. While channels failed for a lot of reasons, the ones that are succeeding have one common characteristic: they make building the audience as big a priority as creating content.

via YouTube Preps Big New Round of Content Investments | Digital – Advertising Age.