A super interesting article on the technology behind Obama’s fundraising platform. Quick summary:
Metrics:
- 6 months life span, $250 millions donated, + 80M pageviews, 240 a/b tests, 60% faster than the first version, +1000 deploys.
Description of technology:
- Static html pages generated by Jekyll served by a CDN, LESS for CSS preprocessor, conversion optimization with Optimizely, redundant payment processor.
Interesting findings:
- Platform had to be as fast as possible to get the best conversions rates. Stability was crucial as with spikes it could receive up to $3M an jour.
On optimizing and testing:
- A/B testing and increasing speed the conversion rate increased by 49%.
Meet the Obama campaign’s $250 million fundraising platform.
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