A content focused agencies point of view on all the rage about native ads:
I guess we have Fred Wilson to thank (or blame) for all this. In September he gave a speech in which he spoke of “native monetization systems” for Web sites. These are little bursts of marketing tailored to the look and feel of a specific platform. Think Facebook Likes, promoted Tweets, special deals via Foursquare, and Google paid-search ads tied to keywords. Mashing up the blogs, we learn that native can also be a repackaged version of advertorials defined by the users and delivered “in-stream” as digital ads that don’t suck, disguised as content. Media firm BIA/Kelsey predicts approximately $3.85bn of social ad spend will go to these native ads in four years in the US alone.