This article could easily be retitled “Economist Stops Giving Out Digital For Free”. Or alternatively, “Economist Increases Prices For Its Digital And Print Bundle”. At the end of the day, there’s nothing interesting going on here– The Economist is facing that same old cannibalization issues and their solution is nothing innovative.
The digital-only price is the same as the print-only price. So we have around a quarter of our subscribers choosing that option. A quarter are print-only. And half are choosing the bundle.