Interesting article on a saas company that’s trying to close the loop:
RSI’s largest customers track thousands of stores and products. For one customer, RSI gathers billions of data points on products every day. Large retailers like Target, Walgreens and Safeway give their point-of-sale data to RSI, which RSI then aggregates and provides to brands so they can better understand what products are selling and why. RSI’s use of the service with Walmart showed it could increase sales half a percent to one percent at the massive retailer.