“Mobile will evolve from being a completely siloed marketing channel to becoming a more integral part of cross-platform campaigns. via 2013 Predictions: Gokul Rajaram, Facebook’s Ad Architect.
I’ve said I’m a big believer in multi-screen as one of the upcoming trends in digital advertising. Part of this is because multi-screen is the default option for desktop incumblents. It’s interesting to see that Facebook is embracing this concept of multi-screen but they are in a unique position to really benefit from it because their logged in experience gives them a big advantage since they’ll be able to track their users across desktop, mobile, and tablet.