I pretty much argue the opposite of this. Not all data is equal and even if small startups can produce a lot of data, there’s not much value to it even if you do anything with it. This situation is much more prevalent. I will admit that I’ve seen enterprises sitting on valuable data but these firms usually have something more important to worry about.
These days, you don’t have to look hard to find big data. Even a little startup can produce gigabytes a day, and a company the size of Instagram can easily generate 500 terabytes a day. If you’re like many companies I talk to, you’re sitting atop an ever-growing mountain of data, scratching your head and wondering, “Okay, I’ve got big data. Now what do I do?”