Most analysts and buyers doubt that Yahoo would ditch Right Media at this point. But all agreed that investments in talent and tech are crucial for the company’s future.
So I suppose we’ll see a bit more acqui-hires:
The acqui-hires would also be more in line with Mayer’s intentions to build up Yahoo’s mobile andprogrammatic selling talent base, sources said. During the company’s most recent earnings call, Mayer repeatedly stressed the importance of mobile and programmatic buying to Yahoo’s future. The latter focus would seem to require more engineering talent to bolster Yahoo’s internal inventory management capabilities.