Take Costco, which made the front page of Reddit multiple times via the “Today I Learned” (TIL) subreddit. One post even featured “facts” lifted straight from the Costco corporate site. Altogether, they amassed more than 40,000 upvotes (in other words, user approval) and 3,000 comments chattering about how great Costco is. And it wasn’t the only business getting love.
Through the TIL subreddit, Subaru let everyone know about its environmental concerns. Meanwhile, McDonald’s dominated the section for weeks. Walmart, Air Jordans, Jell-O, DeLorean Motor Company, Netflix and Mountain Dew have also shared the Reddit spotlight. And Volvo owns the fourth most popular TIL post ever, alerting everyone to its good deeds and indirectly marketing its cars as safe.