Marketers Keep Up with Divergent Behavior on Smartphones and Tablets – eMarketer

Some stats on the fragmentation of mobile and tablet devices and what it means for advertising:

Ultimately, with a range of activities occurring along multiple paths and different screens, marketers have the ability—and increasingly the need—to influence a purchase almost anywhere. Thanks to the proliferation of touchpoints across mobile devices, ecommerce is no longer just “electronic” commerce. Now, it’s “everywhere” commerce.

via Marketers Keep Up with Divergent Behavior on Smartphones and Tablets – eMarketer.