Associated Press Looks to Sponsored Content | Media – Advertising Age

A good breakdown of where the AP gets their money:

The move to sponsored content is part of a broader effort to open a new line of revenue at the AP, where just 2% of total revenue comes from advertising, including mobile banner ads and units across a handful of websites populated with AP content. Another 13% of comes from services the AP offers media outlets. And 85% comes from licensing content to subscribers such as TV stations, newspapers and websites, where the AP is not hopeful about expanding income.

via Associated Press Looks to Sponsored Content | Media – Advertising Age.

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