Music Tech Company The Echo Nest Expands Into Ad Targeting | TechCrunch

Apparently the company has been developing its “Music Audience Understanding” product for nearly two years. Lucchese said The Echo Nest is taking the machine learning technology that it uses in music and applying it to other areas. To simplify things, it’s not just able to say, “If you like Song X you’ll probably like Song Y,” but also, “If you like song X you’re likely to be Y kind of person, and therefore maybe interested in Z kind of product.”

via Music Tech Company The Echo Nest Expands Into Ad Targeting | TechCrunch.

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