Google To Sell Viewable Ad Impressions

In a post on its AdWords blog, Google said its customers will now be able to make real-time display ad purchases that only include impressions that meet the Interactive Advertising Bureau\’s viewability standard. The IAB designates a viewable ad as any impression where at least of half of the ad is viewable on the page for one second or more.

via Google To Sell Viewable Ad Impressions – Business Insider.