Apple Is Building an RTB Platform to Sell In-App Ads

iTunes Radio is the top priority, and app ads are not.

Apple leadership has given the iAds team a new mission: always be selling iTunes Radio. And while the sales team is busy pushing Apple radio inventory, the company will build a real-time bidding exchange to automate selling in-app ads, multiple sources said.

via Apple Is Building an RTB Platform to Sell In-App Ads | Adweek.

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