Monetate Raises $8M To Help Companies Target Online Customers | TechCrunch

Customers add to the header of their sites a JavaScript tag, which combines data from a user’s visit with other data sources to create a more detailed profile. This data is then used to deliver a personalized experience. Using the Monetate dashboard, for example, users can target customers from particular regions. Real-time weather data and other data then gets pulled in, giving a retailer the ability to offer hiking boots if the weather is expected to be decent over the weekend.

via Monetate Raises $8M To Help Companies Target Online Customers | TechCrunch.

About these ads