Within Retail Tech, VCs Are Flocking to In-Store Tracking and Analytics Startups

Venture capital funding to startups aiming to provide a Google Analytics for the brick and mortar space has jumped over 150% as notable VCs and corporate venture arms including Accel, Benchmark and Intel Capital jump into the mix.

via Within Retail Tech, VCs Are Flocking to In-Store Tracking and Analytics Startups.

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