The Facebook content game: Who will win and who will lose? | PandoDaily

The third big winner will be AdTech, primarily companies that provide audience targeting products.This could be the decisive battle in what has been a decade-long war of attrition for the entire venture-backed AdTech world. For those unfamiliar with this industry sub-sector, it has been the VC equivalent of a ten-year trip to Disneyland with little kids in the car impatiently asking, “Are we there yet?”

via The Facebook content game: Who will win and who will lose? | PandoDaily.

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