The Death Of The Cookie Will Make The Rich Richer

James Lamberti, vice president of the device recognition firm AdTruth, says the upshot here is that the data companies get from these first-party cookies will be of much higher value as the third-party cookie becomes obsolete, and members of the online advertising ecosystem who don\’t have this first-party data could be left out in the cold.

via The Death Of The Cookie Will Make The Rich Richer – Business Insider.

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