5 Things We Learned About Ad Tech in 2013 | Digiday.
It won’t save online publishing.
Wall Street doesn’t get it.
It has a significant fraud problem.
Mobile-centric ad businesses are hard.
It can generate big margins.
Online advertising, digital media, tech economics
5 Things We Learned About Ad Tech in 2013 | Digiday.
It won’t save online publishing.
Wall Street doesn’t get it.
It has a significant fraud problem.
Mobile-centric ad businesses are hard.
It can generate big margins.