We knew this was where Facebook was going with this when they partnered with Datalogix. Oh, and don’t feel like you should give Facebook all the credit for this. This model was most likely inspired by ad agencies or big brands that knew this was possible. There are already top 100 sites doing this sort of stuff.
Facebook’s Vice President Of Ads Product Marketing Brian Boland tells me “This has never been done at this scale, to link digital exposure to in-store sales for anyone with a CRM system.” Previously, Facebook had been privately testing the measurement tool with a select few advertisers, but now it’s available to any advertiser that buys directly from Facebook’s managed sales team.