Promotion in the App Store

The truth is that paying for apps, as Windows Phone is famous for but not Windows, at least while I worked there as an app store category manager, is very rare, and for good reason: it results in low quality ports and added support costs for the developer, not to mention terrible PR that reinforces a platform’s weakness. But there remain lots of tools in the app store manager’s chest

via Promotion in the App Store | stratēchery by Ben Thompson.