When SEO Fails: Single Channel Dependency and the End of Tutorspree

Postmortem on a high profile education startup that was dependent on SEO:

We acquired users for practically nothing by using the content and site structure generated as a byproduct of our tutor acquisition. However, that success was also a trap. It convinced us that there had to be another channel that would perform for us at the level of SEO…

…Then, in March of 2013, Google cut the ground out from under us and reduced our traffic by 80% overnight. Though we could not be 100% certain, the timing strongly indicated that we had been caught in the latest Panda algorithm update.

via When SEO Fails: Single Channel Dependency and the End of Tutorspree – Aaron’s Blog.

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