Yahoo Announces That It Has Acquired “Intelligent Homescreen” Startup Aviate

Additionally, this creates more innovative targeted ad inventory:

Mayer suggested that Yahoo could use Aviate’s technology to deliver its content in ways that are “smarter and more personalized.” For example, she said that your homescreen could automatically show you stock quotes at the beginning of the day, instead of forcing you to open a finance app.

via Yahoo Announces That It Has Acquired “Intelligent Homescreen” Startup Aviate | TechCrunch.

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