Yahoo Introduces New Ad Exchange And Manager

Burke said Yahoo is introducing a new Ad Manager, which is supposed to give advertisers direct access to the company’s ad products, regardless of the company’s size. And there’s a new Yahoo Ad Exchange, a marketplace for programmatic ad-buying…

Burke suggested that the reason for the revamp is feedback from advertisers who say that the display advertising ecosystem has become “overgrown” and needs to be “consolidated and cleaned up.”

Burke said that the Yahoo Ad Exchange is an enhancement of what it offered through Right Media, and that the Right Media brand is being “sunsetted.”

Finally, he predicted that security will be a big theme this year [SSL encryption]

via Yahoo Introduces New Ad Exchange And Manager, Says It Now Powers Tumblr Ads | TechCrunch.