Pandora: data-mining users’ musical tastes for clues about the kinds of ads most likely to engage them

After years of customizing playlists to individual listeners by analyzing components of the songs they like, then playing them tracks with similar traits, the company has started data-mining users’ musical tastes for clues about the kinds of ads most likely to engage them.

via Listen to Pandora, and It Listens Back – NYTimes.com.

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