Online retailing: Return to Santa |

Return rates can be alarmingly high: for some online retailers up to half of everything they sell comes back. Studies find that just handling each returned item costs online sellers between $6 and $18, and that is before the losses from items that are returned in unsaleable condition. In 2014 the European Union will adopt a law similar to Germany’s, obliging online firms to offer a no-questions return period of 14 days. American law is not so generous, but online firms there still face hefty costs from customer returns.

via Online retailing: Return to Santa | The Economist.

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