Ecommerce sites are using data to minimize returns

TLDR: Ecommerce sites are using data to minimize returns.  I would worry if they weren’t taking a data driven approach to solving this problem!

Sellers Suggest Sizes and Redirect Discounts to Break Bad Habits…
Fashion discounter Rue La La, owned by Kynetic LLC, is testing a program that gives customers access to their own purchasing history, and also access to sizing data across its customer base, to help them make better purchases the first time around.

For instance, a customer who has continuously bought the same brand of dress shirts in both a small and a medium might see a note pop up saying: “Are you sure you want to order the small? The last five times you ordered both sizes, you only kept the medium,” Chief Executive Steve Davis said.

via Rampant Returns Plague E-Retailers –