With Its New Motion Ads, Adtile Is Betting Users Want To Play With Their Ads

New interactive ad formats for mobile:

Founder and CEO Nils Forsblom told me that the company’s new Motion Ads take advantage of a smartphone’s GPS, gyroscope, motion coprocessor, accelerometer and digital compass on both Android on iOS. So instead of just tapping or watching a video, consumers are asked to shake, turn, and otherwise interact in their ads.

via With Its New Motion Ads, Adtile Is Betting Users Want To Play With Their Ads | TechCrunch.

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