OpenIDFA, A Solution To IDFA-Related App Store Rejections, Debuts | TechCrunch

Today is turning into a data news roundup:

Background: “last week, Apple began to reject apps that were pulling the IDFA identifier, but were not showing any ads”

Appsfire is proposing an alternative solution. Called “OpenIDFA,” the technology allows for the type of tracking use cases that Apple’s ban could prevent, while still protecting end user privacy by offering built-in expiration that prevents the possibility of long-term tracking.

via OpenIDFA, A Solution To IDFA-Related App Store Rejections, Debuts | TechCrunch.

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