Weird Way Brands Are Winning People Over On Twitter

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“Brands definitely ‘borrow’ successful tactics wherever possible,” said Andrew Cunningham, community manager at Huge, a digital agency that handles social media for brands like Cap’n Crunch and MTV. “It’s about surprising people, and these brands are willing to take risks, especially risks with proven success in the channel. The question now is, is it on-brand, and is it sustainable.”

via Weird Twitter Brands – Business Insider.