The rise of the Upworthy-clone economy

[Tab dumping]

Spotting that growth, opportunistic publishers have jumped on the Upworthy bandwagon, at a similarly startling rate. A huge range of copycat sites has emerged attempting to mimic Upworthy’s tactics to build audiences of their own.

via The rise of the Upworthy-clone economy | Digiday.

The lifecycle of companies in this space: find a “trick” that works, build a company on it, start to diversify so you’re not fully dependent on the trick, trick reverts to the mean, company lives on.