The SEO Dominance of RetailMeNot

I didn’t see mentioned anywhere in this article that Google was an investor:

RetailMeNot currently gets 63% of its traffic from search engines and 96% of its revenue from affiliate commissions on sales. The key factor in RetailMeNot’s success is reliably topping the Google search results for coupon code related queries, and then turning that traffic into referral fees.

via The SEO Dominance of RetailMeNot.