The more things change, the more it stays the same. The hunt for distribution is something that is core to Yahoo’s DNA. The only thing that has changed are the distribution partners.
After revamping the company’s suite of mobile apps, from Web search and email to weather, sports and Flickr, Ms. Mayer has focused on striking deals with handset manufacturers and wireless carriers to pre-install the apps. Customers are more likely to use an app that comes with their phone, and preloaded apps have helped propel services including Twitter, Facebook and Dropbox.