Another convert into the “we need a whole new system” for online and mobile monetization. Get on board, there’s plenty of room. We just don’t know where we’re going yet.
Once we have accepted that advertising needs to undergo a transformation to adapt to a mobile world, we can begin to change the outcome by answering the call to reinvent it.Starting anew may mean doing more with less. Fewer ads. Less standardization. Smaller devices. Perhaps that’s what we need to accept as the future of the advertising economy for us to actually move forward, and build an even healthier one.