A lot of companies have died taking the arrows in this war for data/privacy. Something’s got to give but when that happens is anyone’s guess.
The Data Broker Controversy Misses the Point
There’s an ongoing debate regarding data brokers and which companies fall into that category. That discussion misses the point. The reality is that in this new data economy, a majority of companies across industries are collecting, aggregating and using data to improve business and advance relationships with customers. Because of this, there should be standardized and agreed upon guidelines for all.