Introducing a Theory of Creepy

Recently, the restaurant, which offers just one menu option — a $225-per-person prix fixe — figured prominently in the press not because of its honey-lavender roasted Muscovy duck, but rather due to its maitre d’s habit of Googling every guest who has a reservation, to “[search] for personal information — birth date, anniversary, profession — so he can give proper salutations when the party arrives. Once he discovers something concrete, he jumps on it. ‘If I find out a guest is from Montana, and I know we have a server from there, we’ll put them together,’” [he] explains.”

via Introducing a Theory of Creepy | Re/code.