Comcast Plots Big Push in Web Video Ads

Comcast will aim to help “premium” video producers such as Disney, FOX, Viacom and Time Warner manage and sell ad space on Web-based video services. To do so, Comcast will rely on its traditional NBC TV and cable ad-sales businesses, which generate about $10 billion annually, and include the ability to serve ads on shows viewed on-demand through cable boxes or on its Xfinity website. It will develop a “marketplace” for premium ad inventory that includes non-NBC video websites, says one person who has been involved in its video strategy.

via Comcast Plots Big Push in Web Video Ads – The Information.