Is Native Advertising a Savior or a Niche?

Like most other digital ad products, sponsored content should find near term success but the product life cycle will probably be very short.

There has been a mini-maelstrom of debate about whether sponsored stories, aka a type of “native advertising,” are good for the news industry or a devious way to dupe readers. I have a different question: Are they good for business?

via Is Native Advertising a Savior or a Niche? – The Information.