This is what comes after search

Major case of deja vu while reading this article:

The average person with an Android smartphone is using it to search the web, from a browser, only 1.25 times per day, says Roi Carthy, head of special projects at Tel Aviv-based mobile startup Everything.Me. That isn’t just bad news for Google, which still relies on ads placed along search results for the bulk of its revenue—it also signals a gigantic, fundamental shift in how people interact with the web.

Carthy knows how often people use search on Android because once you install his company’s Everything.Me software, it replaces the home screen on an Android smartphone with one that is uniquely customized to you. And then Everything.Me collects data on how often you search, plus a whole lot else, including where you are, where you go, which apps you use, the contents of your calendar, etc.

Context is the new search…

via This is what comes after search – Quartz.