GroupM’s Ari Bluman: Automation… is what we are after


the exchanges are not a good place to be…

every brand has the technology to be able to enable automation so that they can trade without as much human element involved. And that’s what we’ve been waiting for.

Automation, to me, is what we are after. It’s not about exchange-traded media. We’re after ease, because it costs to much and it’s too laborious to run digital.

via MediaPost Publications Real-Time With GroupM’s Ari Bluman 07/07/2014.