Multiscreen ad tech still trending:
Appier, an advertising technology startup, has raised a $6 million Series A from Sequoia Capital. The company, which is based in Taipei and has offices in Singapore and San Francisco, develops tech used for cross-screen targeted marketing across a wide range of devices, ranging from wearable tech to smartphones and tablets. Appier has previously raised seed funding of $1 million and its clients currently include Heineken, IKEA, Lancome, and game developers.
Appier’s platform uses artificial intelligence to match the right recipients with ads, and it claims to be the first cross-screen marketing solution in Asia. The company is Sequoia’s first investment in Taiwan. Other cross-screen ad-tech companies the venture capital firm has invested in include Drawbridge, which is based in San Mateo and raised a $6.5 million Series A from Kleiner Perkins Caulfield & Byers and Sequoia in May 2012.