Yahoo Wants You to Linger on the Ads, Too

I honestly thought that this process would be at least a little more data driven than at Yahoo.  Debating this is a waste of time when it’s so easy to get real data for it.  I’m borderline appalled.

Four editors were deep in debate at Yahoo Food’s offices in Manhattan: Would Yahoo visitors click on a feature about foods of the ancient Silk Road, or would they prefer a guide to cheese fries and other snacks that go well with ranch dressing for the Final Four basketball games?

via Yahoo Wants You to Linger on the Ads, Too –