RetailNext Raises Another $30 Million To Track In-Store Data

As of December last year, RetailNext was already tracking over 500 million shoppers per year, collecting data from nearly 100,000 in-store sensors across locations in 33 countries. Companies that use RetailNext include Bloomingdales, American Apparel, Brookstone, Mont Blanc, Ulta and Family Dollar.

That was around the time that RetailNext acquired the in-store, opt-in data tracking service, Nearbuy. That service, which RetailNext acquired in a mid-teen-millions deal in December 2013, offers shoppers free Wi-Fi in return for letting retailers track where the customer is browsing physically and online as they traverse the store.

via RetailNext Raises Another $30 Million To Track In-Store Data | TechCrunch.