The data co-op model applied to mobile install ads:
Think Gaming aggregates data from more than 400 publishers and ad networks to find the most efficient channels for paid app installs. By sharing their data with the group, developers can earn credits from Think Gaming, which can then be exchanged for information about specific placements for their games.
App install market size:
App installs are a $10 billion global market, but until now most developers were in the dark about which networks perform best for their games, and the only way to find out was through trial and error.