Cross-device retargeting: the new frontier for iAd

Cross-device retargeting is of most use to retailers: if a customer spends some time looking at a dress on their iPad app but decides not to buy it, that same retailer can “retarget” them with an ad displaying an image of that dress, options to buy, or directions to the store when they next pick up their iPhone.

 

via Apple iAd Cross Device Retargeting – Business Insider.

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