Yahoo In Talks To Buy BrightRoll For Around $700M

Not a done deal yet but the back story here is that Yahoo’s had large gaps in their ad stack and they’ve been seriously talking to various ad tech startups but we never saw much of these conversations turn into anything more.  The other back story here is that as much as Mayer wanted to take a new/different/smart approach to turning around Yahoo, the story and path is turning out to be not that different than Tim Armstrong at AOL.

Yahoo has been building up its video and video advertising content, and we have heard that it may make another key acquisition in the area to further raise its game. The company is in talks to acquire BrightRoll, the cross-platform digital video advertising service.

via Yahoo In Talks To Buy Video Ad Platform BrightRoll For Around $700M | TechCrunch.