The End Of Apps As We Know Them

A good thought piece on what comes next after apps.  Basically, app notifications become more important than the app itself:

Breaking things right down into the individual atomic unit, including the content and actions. The atomic unit separate from the container of the app itself, so that it can show up anywhere, on any device. The atomic units are then reassembled based on context. Aggregated in a centralised stream. Or pushed to you on your watch.

via The End Of Apps As We Know Them – Inside Intercom.