The ‘Chinese Google’ Is Making Big Bucks Using AI to Target Ads

The Chinese web giant now uses deep learning to target ads on its online services, and according to Andrew Ng—who helped launch the deep learning operation at Google and now oversees research and development at Baidu—the company has seen a notable increase in revenue as a result. “It’s used very successfully in advertising,” he says, sitting inside the company’s U.S. R&D center in Sunnyvale, California. “We have not released revenue numbers on the specific impact, but it is significant.”

The salient question is just how much the technology is juicing ad revenues. Though Ng won’t say, a major boost would not be surprising, according to Adam Gibson, a software engineer who aims to bring deep learning algorithms to the wider tech world through a startup called Skymind. Deep learning, he explains, better analyzes data describing how people have responded to digital ads in the past and adjust new ad campaigns accordingly. “Deep learning [is] able to handle more signal for better detection of trends in user behavior,” he says. “Serving ads is basically running a recommendation engine, which deep learning does well.”

via The ‘Chinese Google’ Is Making Big Bucks Using AI to Target Ads | WIRED.