Phone Traffic is Accidental Most of the time, According to new PWC Study

According to a new installment of the Consumer Intelligence Series by PricewaterhouseCoopers, majority of the time mobile traffic is due to an accidental click by consumers. The study by PwC had 1,003 respondents, ages 18 and over, weigh in on their smartphone activity and their reasons for clicking mobile ads. The infographic can be found on Ad Week’s website.

via Phone Traffic is Accidental Most of the time, According to new PWC Study.

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